Blackzmith

Blackzmith’s flagship store is a 30-square-metre plot inside The One, an all-in-one retail complex on Nathan Road in Tsim Sha Tsui. Known to be the epicentre of the latest fashion and trends, the place is always swarming with Hong Kong’s young and stylish crowd. The shop needed to stand out from the rest and attract stylish shoppers.

The colour scheme picked for the eyewear shop is black and white to match Blackzmith’s ‘chic, elegant and stylish’ brand. It was used on the walls, ceilings and shelves. The interior’s standout feature is a series of white arches that covers the entire space, making the shop look like a mini hallway.

The glass display, drawers and chandelier are refined and luxurious but, at the same time, simple and inviting. Antique style chairs, pendant lights and mustard-coloured carpeted flooring were added to welcome customers and give them a home-like feeling.